The Summary Table from This Marketing Experiment Is Given Below

question 11

Multiple Choice

The summary table from this marketing experiment is given below.How many people took part in the study? Tests of Within-Subjects Effects
Measure: MEASURE_1
Tests of Between-Subjects Effects
Measure: MEASURE_1
Transformed Variable: Average

• A)54
• B)58
• C)60
• D)64

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Definitions:

Goal Theory

A psychological framework suggesting that setting and striving for specific, challenging goals can significantly improve performance.

Motivated

Having the desire or willingness to act or work towards a goal due to personal interest or external incentives.

Vague Goals

Objectives that are not clear, specific, or measurable.

VIE Theory

A psychological theory that suggests individual motivation is determined by the perceived valence, instrumentality, and expectancy of the outcome.