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The data analyst wanted to finalise his model for guest satisfaction with the introduction of one last parameter, Reason (a dummy variable of guest reason for staying at the hotel, coded 0 for holiday stay and 1 for business stay) . How might we categorise this parameter within this model?
Intellectual Property
Creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce.
Trademark
A sign, term, or expression that has been legally recognized or accepted through usage, symbolizing a corporation or a product.
Trade Name
The commercial name under which a business operates and is known to customers, distinct from the company's legal name.
Copyright
Legal protection granted to creators of original works, giving them exclusive rights to use, distribute, and reproduce their work for a certain period.
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