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What is the dependent variable?
Marketing Communication
A variety of techniques and methods used by companies to convey their brand message, promote products, and engage with customers.
Sender
The entity or individual that initiates a message or parcel to be delivered to a receiver.
IMC Noise Problems
Interference or obstructions that disrupt the effectiveness of integrated marketing communication efforts.
Service Provider
A company that offers services to individuals or other companies, such as internet services, banking, or consulting.
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