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An Experiment Was Done to Look at the Positive Arousing

question 3

Multiple Choice

An experiment was done to look at the positive arousing effects of imagery on different people. A sample of statistics lecturers was compared against a group of students. Both groups received presentations of positive images (e.g., cats and bunnies) , neutral images (e.g., duvets and light bulbs) , and negative images (e.g., corpses and vivisection photographs) . Positive arousal was measured physiologically (high values indicate positive arousal) both before and after each batch of images. The order in which participants saw the batches of positive, neutral and negative images was randomized to avoid order effects. It was hypothesized that positive images would increase positive arousal, negative images would reduce positive arousal and that neutral images would have no effect. Differences between the subject groups (lecturers and students) were not expected. What technique should be used to analyse these data?

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Most Inelastic

Describes goods or services with a demand that is least responsive to price changes; price changes have little effect on the quantity demanded.

Quantity Demanded

The entire quantity of a product or service that buyers are ready and capable of buying at a certain price point.

Price

The amount of money required to purchase a good or service, determined by various factors including supply, demand, production cost, and competition.

Total Revenue

The total amount of money a firm receives from sales of its goods or services.