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A new product tester (working for 'Fizzy Sugary Delight') wanted to test and compare the consumer rating of two new fizzy drinks; his own company's drink and a rival's drink. He randomly selected 12 participants and then randomly divided this group into three subgroups: a 'Placebo' group who drank fizzy sugary water; a 'new Improved Formula' group who drank the new Fizzy Sugary Delight drink; and a 'Rival fizz' group who drank the new fizzy drink belonging to a rival company. Each group consumed one glass each of their designated drink and then rated its taste. What sort of research design is this?
Dispositional Influences
Characteristics or traits of individuals that influence their behaviors and attitudes.
Fundamental Attribution Error
The tendency to overestimate the influence of personality and underestimate the influence of situations when explaining other peoples' behaviors.
Internal Qualities
Characteristics or traits that are inherent to an individual, often related to personality, values, or motivation.
Situational Factors
External influences that can affect the behavior and outcomes of individuals in any given context.
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