Imagine We Wanted to Investigate Whether the Reason for Quitting

question 19

Multiple Choice

Imagine we wanted to investigate whether the reason for quitting smoking affects success rate.We recruited a sample of 120 smokers.Half wanted to quit to improve their appearance (yellow teeth and bad breath,etc.) ,and half wanted to quit to improve their health (life expectancy,etc.) .After six months we measured how successful they had been at quitting smoking.The data were skewed,so we ran a Mann-Whitney test on the data (output below) . Which of the following sentences correctly reports the results from the Mann-Whitney test?

• A)People who wanted to quit smoking to improve their appearance did not significantly differ from those who wanted to quit to improve their health,U = 1415.50,z = −2.04,p = .04.
• B)People who wanted to quit smoking to improve their appearance (M = 66.91)were significantly more successful at quitting than those who wanted to quit to improve their health (M = 54.09),U = −2.04,z = 188.57,p = .04.
• C)People who wanted to quit smoking to improve their appearance were significantly more successful at quitting than those who wanted to quit to improve their health,U = 1415.50,z = −2.04,p = .04.
• D)People who wanted to quit smoking to improve their health were significantly more successful at quitting than those who wanted to quit to improve their appearance,U = 1415.50,z = −2.04,p = .04.

Identify the factors driving firms to enter or exit the market.

Recognize the role of economic profits and losses in resource allocation and market signals.

Analyze the effects of technological advancements on market supply, prices, and firm profits.

Distinguish between short-run and long-run market adjustments in response to changes in demand and supply.

---

Definitions:

Direct Marketing

A type of advertising which allows businesses to communicate directly with customers through various media, including mail, email, texts, and social media.

Push Strategy

A marketing strategy that aims to push products toward consumers by convincing channel partners to feature products, thereby driving or creating consumer demand.

Pull Strategy

A marketing strategy that aims to create demand from end consumers, encouraging them to actively seek out a product and thus 'pull' it through the distribution channel.

FCB Grid

A model that categorizes consumer products into four quadrants based on high/low involvement and thinking/feeling decision-making processes.