Examlex
In IBM SPSS,what does clicking on this icon do?
Unplanned Buying
An impulsive or spontaneous purchase, made without prior intention or planning, often triggered by in-store stimuli or emotional states.
Grocery List
A written or digital list of items to be purchased from a grocery store.
Point-of-Purchase Stimulus
Marketing materials or displays placed at the site of the transaction to influence the consumer's purchase decision at the moment of buying.
Evoked Set
A group of relevant brands that a consumer recalls when making a purchase decision.
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