A Trainee Data Analyst for a Large Social Media Company

question 12

Multiple Choice

A trainee data analyst for a large social media company, which has falling site usage, has just completed a study into factors that affect site users' satisfaction levels. However, he finds only one statistically significant factor, which he includes in his report but he deliberately, omits the other six non-significant findings. What is the term for what the data analyst has done?

• A)p-hacking
• B)HARKing
• C)Meta analysis
• D)Bayesian analysis

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Definitions:

Deviation IQ Scores

A measure of intelligence where an individual's score is compared to a standard norm, showing how far and in which direction the score deviates from the average.

Raw Scores

The original, unadjusted scores obtained directly from assessments or tests before any transformations like normalization.

Pigmented Lesions

Marks on the skin that are darker than the surrounding area due to melanin, which may be benign, like moles, or indicative of skin cancer.

Color Variation

Differences in color within the same object or among objects, often occurring naturally.