Ten Visitors to an Art Gallery Are Asked to Rate

question 12

Multiple Choice

Ten visitors to an art gallery are asked to rate a Van Gogh painting alongside a sculpture each by Henry Moore and Michelangelo. What test would be used to see if there is a significant difference in ratings amongst the three pieces?

• A) Mann-Whitney test
• B) Signed-rank test
• C) Friedman test
• D) Kruskal-Wallis test

Distinguish between different advertising appeals and strategies.

Identify the different purposes and types of advertising (inform, persuade, remind).

Recognize the role and impact of advertising in the marketing mix.

Understand the use and effects of different advertising schedules.