______ Are Formed with the Common Goal of Altering Public

question 61

Multiple Choice

______ are formed with the common goal of altering public policy.

• A) Political parties
• B) Trade associations
• C) Interest groups

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Definitions:

Long-Term Objectives

Refers to goals an organization aims to achieve over an extended period, usually over several years, supporting the achievement of its vision and mission.

Marketing Research

The systematic gathering, recording, and analyzing of data about issues related to marketing products and services.

Research Plan

A detailed outline of the objectives, methodologies, timeline, and resources required for conducting a research project.