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What Should Be Included in the Marketing Section of a Long-Form

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What should be included in the marketing section of a long-form business plan?


Definitions:

Turning Points

Significant events, experiences, or decisions in an individual's life that alter the direction or course of their future.

Psychosocial Development

A theory proposed by Erik Erikson that describes how individuals evolve through various social and emotional stages from childhood to adulthood.

Optimism And Trust

A tendency to have a positive outlook on life and confidence in the reliability and goodness of people or outcomes.

Own Activities

Tasks or actions that an individual decides to undertake or is personally involved in.

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