What Is Customer Segmentation

question 15

Multiple Choice

What is customer segmentation?

• A)The process of identifying a specific set of characteristics that differentiates one group of consumers from the rest
• B)The process of segregating a specific set of customers
• C)The process of identifying products that differentiate one group of consumers from others
• D)The set of characteristics your consumers have

---

Definitions:

Sailing Competition

A sporting event where participants navigate boats using sails across a defined course on water.

Skilled Tailor

A craftsman specialized in making, altering, or fitting garments in a professional and adept manner.

Skirt

A garment fastened around the waist and hanging down around the legs, worn typically by women and girls.

Merchandising

The activity of promoting the sale of goods, especially by their presentation in retail outlets.