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Viral marketing includes which of the following?
Open-ended
Questions or formats that allow respondents to answer in their own words, providing qualitative depth and insight.
Respondents
Individuals who answer or reply to surveys, questionnaires, or studies.
Insight
The capacity to gain an accurate and deep understanding of a person or situation, often leading to a breakthrough or solution.
Anonymity
A way of protecting research participants in that the data collected from them does not identify them in any way. Typically, anonymity is ensured by instructing respondents not to put their names on any information they provide.
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