Oppo Research Refers to an Investigation of the ______

question 11

Multiple Choice

Oppo research refers to an investigation of the ______.

• A) electorate's mood prior to a campaign
• B) mistakes of past campaigns
• C) best possible media strategy
• D) other candidate's background, often to find negative information
• E) opposing party's campaign strategy

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Definitions:

Escape Behaviors

Actions taken to terminate or avoid unpleasant stimuli or situations, often considered in the context of negative reinforcement.

Avoidance Behaviors

Actions taken to prevent or avoid a perceived unpleasant or harmful event or outcome.

Punishment

The imposition of a penalty or negative consequence following undesirable behavior, aimed at reducing or eliminating that behavior.

Punishment Contrast

A phenomenon whereby a behavior that is suppressed through punishment in one situation increases in another situation in which punishment was not administered.