Brand Identification and Customer Loyalty Serve as Entry Barriers Because

question 86

True/False

Brand identification and customer loyalty serve as entry barriers because new entrants not only have to absorb the standard costs associated with starting production in a new industry, but also have to absorb the costs associated with overcoming an incumbent firm's differentiation advantages.

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Definitions:

Franchise Contracts

Legal agreements granting the right to operate a business under the franchisor's brand and systems in exchange for fees or royalties.

Limited Partnership

A form of partnership consisting of at least one general partner, who manages the business and is liable for debts, and one or more limited partners, who invest but do not manage and have limited liability.

General Partner(s)

Individuals in a partnership who have unlimited liability and are involved in the day-to-day management of the business.

Limited Partner(s)

Investors in a partnership who have limited liability to the extent of their investment and do not participate in day-to-day management.