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Random assignment of subjects to the treatment group and the control group increases the probability that the two groups will be
Burrhus F. Skinner
A prominent American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.
Operant Conditioning
A learning process in which the strength of a behavior is modified by reinforcement or punishment, a key concept in behavioral psychology.
Classical Conditioning
A learning process in which a biologically potent stimulus is paired with a previously neutral stimulus to elicit a response that was originally elicited only by the potent stimulus.
Defence Mechanisms
Unconscious psychological strategies brought into play by various entities to cope with reality and maintain self-image.
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