Examlex
The most straightforward motivation for a firm to diversify is growth opportunities in an industry.
Industry Growth
The rate at which a specific industry expands its capacity, production, or market size over a period.
Buyer Power
The influence and negotiating power that consumers or purchasing agents have over sellers in an economic marketplace.
Decrease Buyer Power
Strategies or market conditions that reduce the negotiation leverage of buyers, enhancing the seller's position.
Command A Higher Price
Being able to sell goods or services at a price above the average due to perceived added value, quality, or brand reputation.
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