Describe the Four Responses Given in the Text for Ways

question 37

Essay

Describe the four responses given in the text for ways in which small local firms respond to MNE attacks in a given market.​

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Definitions:

Exclusive Distribution

Strategy in which only selected retailers can sell a manufacturer’s brand.

Retailing

The set of business activities that add value to products and services sold to consumers for their personal or family use; includes products bought at stores, through catalogs, and over the Internet, as well as services like fast-food restaurants, airlines, and hotels.

Daisy Brand

A company known for its dairy products, especially sour cream and cottage cheese, emphasizing quality and natural ingredients.

Dollar General

An American chain of variety stores headquartered in Tennessee, known for selling low-priced products.