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The bargaining power of suppliers may prompt backward vertical integration.
Operant Conditioning
A method of learning that employs rewards and punishments for behavior, which affects the likelihood of certain behaviors being repeated.
Classical Conditioning
The process of acquiring knowledge by forming associations between a stimulus present in the environment and one that naturally occurs.
Shaping
A method of behavior modification by which successive approximations toward a desired behavior are reinforced, used extensively in operant conditioning.
Desired Response
The preferred or intended outcome or reaction to a specific stimulus or set of circumstances.
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