One of the Most Important Implications for Strategic Action Is

question 58

True/False

One of the most important implications for strategic action is that relentless imitation and benchmarking are important but not likely to be a sustainable successful strategy.

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Definitions:

Appeal to the Prospect's Senses

A marketing or sales strategy that focuses on engaging the potential customer’s sensory experiences to influence their purchasing decisions.

Trial Close

A technique used in sales to gauge a prospect’s interest or readiness to buy by asking a question that assumes the sale is being considered.

Creative Imagery

A relaxation and concentration technique that aids in stress management, in which a salesperson envisions successful coping in various sales situations.

Testimonial

A statement or endorsement given by a satisfied customer about the value and quality of a product or service.