Examlex
When a company's product is easily imitate:
Mission Statement
An official overview of the goals and principles held by a corporation, institution, or person.
Business Model
A plan for making a profit by generating revenues that are greater than costs.
Core Values
Fundamental beliefs or principles that guide the behavior and decision-making processes within an organization.
Organization's Purpose
The fundamental reason for an organization's existence, often reflected in its mission and vision statements.
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