The Threat of Substitutes (Products from Different Industries That Satisfy

question 77

True/False

The threat of substitutes (products from different industries that satisfy customer needs being met by focal firms) is greater if there are low switching costs.

---

Definitions:

Defense Mechanisms

Methods used by the ego to prevent unconscious anxiety or threatening thoughts from entering consciousness.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, superego, and reality.

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, and environment.

Positive Psychology

A branch of psychology focused on the study of positive human functioning and the factors that contribute to a fulfilling and meaningful life.