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If a low-cost firm has already achieved the maximum efficient scale, it must turn to differentiation to distinguish itself from competitors.
Demand Curve
A graphical representation showing the relationship between the price of a good and the amount of it that consumers are willing and able to purchase at each possible price.
Marginal Revenue
The increase in total revenue that results from selling one additional unit of a product or service.
Marginal Revenue Curve
A graphical representation showing how marginal revenue varies with changes in quantity sold.
Demand Curve
A graph showing the relationship between the price of a good and the quantity demanded by consumers at each price level.
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