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In a transnational MNE, the role of subsidiaries is to adapt and leverage parent company competencies.
Contribution Margin
A financial metric that represents the amount of revenue from sales that exceeds variable costs, used to cover fixed expenses and generate profit.
Unit Variable Cost
The cost associated with producing one additional unit of product, which includes labor, materials, and other variable expenses.
Total Revenue
The total amount of income generated by the sales of goods or services associated with a company's primary operations.
Average Revenue
The amount of income generated per unit of sale, calculated by dividing total revenue by the number of units sold.
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