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When Hershey created its international division in 2005,J.P.Bilbrey,the division's senior vice president,noted that Hershey would no longer utilize the extension strategy of exporting its chocolate products from the United States.
CS-UCS Intervals
The time intervals between the presentation of the conditioned stimulus (CS) and the unconditioned stimulus (UCS) in classical conditioning.
Rescorla-Wagner Model
A model of classical conditioning that proposes that learning is determined by the extent to which a unconditioned stimulus is unexpected or surprising.
Conditioned Strength
The extent to which a conditioned stimulus can elicit a strong and reliable conditioned response after associative learning has occurred.
Unconditioned Stimulus
In classical conditioning, a stimulus that naturally and automatically triggers a response without any need for learning.
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