Intel Achieved Success by Using the "Intel Inside" Advertising Campaign

question 49

Multiple Choice

Intel achieved success by using the "Intel Inside" advertising campaign and logo that appears on many brands of PCs.This is an example of a barrier to entry classified as:

• A)new capacity.
• B)product differentiation.
• C)competitor response.
• D)new approaches to customer needs.
• E)distribution channels.

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Definitions:

Professional Competence

Professional competence refers to the ability and expertise to perform a task or job effectively, meeting the required standards of the profession.

Planning Phase

The initial stage in a project or process where objectives are set, resources are allocated, and plans are made to pursue goals.

Allocating Resources

The process of assigning available resources in the most efficient way to achieve business goals and objectives.

Total Quality Management (TQM)

An organizational approach that seeks to improve quality and performance to meet or exceed customer expectations through continuous process improvements.