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In Addition to the Five Forces Model of Industry Competition,Michael

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In addition to the five forces model of industry competition,Michael Porter has developed a framework of so-called generic business strategies.Explain these generic strategies,describing their aims and application.


Definitions:

Production Setup

The preparation and arrangement of tools, machines, and equipment necessary for the commencement of production operations in a manufacturing environment.

Contribution Margin

The amount by which sales revenue exceeds variable costs, indicating how much revenue contributes to fixed costs and profit.

Contribution Margin

The amount by which the sale of a product or service exceeds its variable costs, contributing to covering fixed costs and generating profit.

Activity Rate

A measure used to quantify the level of activity or engagement in a particular process or system, often used in costing and efficiency analysis.

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