Which of the Following Is Not a Useful Guideline for U.S.-Based

question 2

Multiple Choice

Which of the following is not a useful guideline for U.S.-based direct marketers wishing to reach global customers?

• A)Do not treat prospects as though they are Americans.
• B)Do not automatically assume that a direct-mail campaign that works in one country will work in another country.
• C)Do not assume that all Europeans are similar in their tastes and wants.
• D)Customers should be able to return products to an address in their local country market.
• E)Focus on all countries included in the European Union.

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Definitions:

Escape Hypothesis

A theory suggesting that some cellular organelles, such as mitochondria and chloroplasts, originated from bacteria that once entered a host cell and lived symbiotically.

Regressive Hypothesis

A theory suggesting that more complex systems or structures have evolved from simpler precursors through a process of simplification or loss of features.

Virus-first Hypothesis

A theory proposing that viruses existed and evolved before the emergence of cellular life forms.

Nucleic Acid Core

The central part of a virus particle, containing its genetic material, which consists of either DNA or RNA.