Which of the Following Is Not a Useful Guideline for U.S.-Based

question 2

Multiple Choice

Which of the following is not a useful guideline for U.S.-based direct marketers wishing to reach global customers?

• A)Do not treat prospects as though they are Americans.
• B)Do not automatically assume that a direct-mail campaign that works in one country will work in another country.
• C)Do not assume that all Europeans are similar in their tastes and wants.
• D)Customers should be able to return products to an address in their local country market.
• E)Focus on all countries included in the European Union.

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Definitions:

Amperes

The unit of electrical current, representing the flow of electric charge per second.

Magnetic Field

A region around a magnetic material or a moving electric charge within which the force of magnetism acts.

Conductor

Wires, terminals, and connectors that carry electricity in circuits.

Electrons

Subatomic particles with a negative charge, fundamental to electricity and forming the outer structures of atoms.