Promotions Designed to Increase Product Availability in Distribution Channels Are

question 48

Multiple Choice

Promotions designed to increase product availability in distribution channels are known as:

• A)sales promotions.
• B)price promotions.
• C)trade sales promotions.
• D)consumer sales promotions.
• E)nonprice promotions.

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Definitions:

Maturity Date

The specified date on which the principal amount of a bond or other debt instrument is due to be paid in full.

Default Probability

The likelihood that a borrower will be unable to make required debt payments, leading to a default.

Strip Bond

A bond that has had its coupon payments and principal repayment separated, creating zero-coupon securities from a regular bond.

Yield to Maturity

The total return anticipated on a bond if the bond is held until its maturity date, taking into account both interest payments and capital gain or loss.