In China,consumers Are Reluctant to Buy Full-Sized Packages of Unfamiliar

question 80

True/False

In China,consumers are reluctant to buy full-sized packages of unfamiliar imported products.In such a marketing environment,sampling is an appropriate promotional strategy.

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Definitions:

Resale Price Maintenance

A practice where the original manufacturer of a product controls the retail price at which resellers must sell the product.

Sherman Act

A landmark federal statute in the field of United States antitrust law passed by Congress in 1890 to prohibit monopolistic business practices.

Illegal

Referring to actions or activities that are prohibited by law.

Promotional Allowances

Financial incentives offered by manufacturers to retailers or wholesalers to encourage the sale or stocking of products.