All of the Following Statements Represent Mass Marketing Except

question 34

Multiple Choice

All of the following statements represent mass marketing except:

• A)the marketer typically loses control as the product is turned over to distribution channel intermediaries.
• B)repetition is used within the ad\offer.
• C)the customer perceives less risk due to direct contact with the product.Recourse is viewed as less distant.
• D)advertising is used for its cumulative effect over time to build image,awareness,loyalty,and benefit recall.
• E)purchase action by the customer is deferred.

---

Definitions:

Memory Performance

The efficiency and effectiveness of a person's ability to store, retain, and recall information over time.

Long-Term Memory

The phase of memory responsible for the storage of information over an extended period, potentially a lifetime.

Biological Clock

An internal mechanism that regulates physiological and behavioral functions in a cyclical pattern, such as sleep-wake cycles or hormonal changes.

Night Shift

A work shift that takes place during the evening or overnight hours, typically outside of standard daylight hours.