Which of the Following Environmental Characteristics Affects Use of Direct

question 16

Multiple Choice

Which of the following environmental characteristics affects use of direct marketing in Europe?

• A)the European Commission's concern about privacy
• B)high postal rates in several European countries
• C)industries in Europe are still developing complete mailing lists
• D)linguistic,cultural,and regional diversity
• E)all of the above

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Definitions:

Narrowly Defined Product

A product that is characterized by very specific features or intended for a specific target market or use.

Union Membership

The state of being a member of a labor union, which is an organization that represents the collective interests of workers.

Membership Dues

Fees paid by individuals to belong to an organization, club, or group, which often fund operations and member activities.

Nonunion Labor

Workers who are not members of a labor union and therefore do not receive the benefits or protections offered by union representation.