In Fall 2002,a New Broadway Production of Puccini's La Boheme

question 30

Multiple Choice

In fall 2002,a new Broadway production of Puccini's La Boheme was set in Paris circa 1957.The stage set included billboards for luxury pen maker Montblanc and Piper-Heidsieck champagne.This is an example of:

• A)consumer sales promotion.
• B)sampling.
• C)product placement.
• D)trade sales promotion.
• E)global awareness.