Examlex
Describe how Red Bull's creator trusted his entrepreneurial instincts instead of relying on traditional marketing research to make it so globally successful.
Type I Error
The mistaken dismissal of a valid null hypothesis, commonly known as a "false positive."
Significance Level
The probability of rejecting the null hypothesis in a statistical test when it is actually true; often denoted by alpha.
Effect Size
A quantifiable measure of the magnitude of the difference between groups or the strength of a relationship in research findings.
Cohen
A surname often associated with statistical measures of effect size, such as Cohen's d for measuring the difference between two means.
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