Advertising,public Relations,and Other Forms of Communication Are Critical Tools in the Marketing

question 14

Multiple Choice

Advertising,public relations,and other forms of communication are critical tools in the marketing program and reflect the ________ (P) of the marketing mix.

• A)Product
• B)Promotion
• C)Price
• D)Place
• E)Process

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Definitions:

Online Direct Marketing

A marketing approach that involves sending promotional messages directly to potential customers through digital channels, such as email or social media.

Viral Marketing

A promotional strategy that encourages individuals to pass on marketing messages to others, creating potential for exponential growth in the message's exposure and influence.

Reverse Auctions

Auctions in which one buyer, usually an organization, seeks to buy a product or a service, and suppliers submit bids; the lowest bidder wins.

Forward Auctions

An auction in which several buyers bid competitively for a seller's good or service, with the price increasing incrementally until the highest bid is reached.