Because Advertising Is Often Designed to Add ________ Value to a Product

question 9

Multiple Choice

Because advertising is often designed to add ________ value to a product or brand,it plays a more important communications role in marketing consumer products than it does for marketing industrial products.

• A)social
• B)monetary
• C)cultural
• D)psychological
• E)emotional

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Definitions:

Corporate Setting

An environment related to, or characteristic of, a corporation, often involving business operations and professional interactions.

Dominant Culture

The established beliefs, values, and practices that significantly influence society, often set by the majority or ruling group.

Affirmative Action

Policies and practices designed to combat discrimination and promote equal opportunity in employment, education, and other areas.

Gender Associations

Beliefs and expectations about the roles, behaviors, and characteristics considered appropriate for men and women in a society.