In the Language of Global Marketing,________ Is the Phrase Used

question 90

Multiple Choice

In the language of global marketing,________ is the phrase used to describe advertising that represents a middle ground between 100% standardization and 100% localization.

• A)"stereotype advertising"
• B)"template advertising"
• C)"cookie-cutter advertising"
• D)"compromise advertising"
• E)"pattern advertising"

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Definitions:

Tax Loss

Tax loss refers to a situation where business expenses exceed its incomes, which can be used to offset other taxable income.

Economies of Scale

Cost advantages a business obtains due to expansion, characteristically causing a decrease in fixed costs per unit of production.

Conglomerate Mergers

Conglomerate mergers involve companies from unrelated business activities or industries merging, often to diversify business operations and risk.

Market Share

The portion of a market controlled by a particular company or product.