Ads That Tickle the Funny Bone of the Intended Audience

question 91

Multiple Choice

Ads that tickle the funny bone of the intended audience and evoke responses that will direct purchase behavior are based on:

• A)rational appeals.
• B)emotional appeals.
• C)SRC appeals.
• D)melodramatic appeals.
• E)localized appeal.

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Definitions:

Familism

A social structure where the needs of the family as a group are more important and prioritized over the needs of any individual family members.

Double Standard

A double standard refers to the application of different sets of principles for similar situations, or to different people, often leading to unfair or prejudicial treatment.

Single Mothers

Women who are raising children on their own, without the support of a partner, facing unique challenges and responsibilities.

Ethical Guidelines

A set of principles designed to help professionals conduct their work in an honest, integral, and responsible manner, particularly with regard to moral and ethical issues.