Some of the World's Most Memorable Advertising Campaigns Originate from Big

question 34

True/False

Some of the world's most memorable advertising campaigns originate from big ideas with an unlimited number of new executions.Such a campaign is said to have legs.

---

Definitions:

Retina

A light-sensitive layer at the back of the eye that converts light into neural signals for visual processing by the brain.

Gestalt Psychologists

Psychologists who focus on human perception and cognitive processes, emphasizing the whole is greater than the sum of its parts.

Complex Pattern

A configuration of elements that are intricately entwined, making it complicated to understand, predict, or analyze.

Perception

The process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.