In Developing Countries,such as Ghana,the Best Way to Communicate with Market

question 68

Multiple Choice

In developing countries,such as Ghana,the best way to communicate with market segments may be through:

• A)mass media.
• B)written word.
• C)magazine ads.
• D)TV ads.
• E)dance,songs,and storytelling.

---

Definitions:

Variable Overhead Rate Variance

The difference between the actual variable overhead incurred and the standard cost of variable overhead allocated for the actual production level.

Variable Overhead Rate Variance

The difference between the actual variable overhead incurred and the expected (standard) variable overhead based on actual production levels.

Variable Overhead Rate Variance

The difference between the actual variable overhead incurred and the standard overhead estimated, based on the actual level of activity.

Variable Overhead Efficiency Variance

The difference between the actual variable overhead incurred and the standard variable overhead based on the actual level of activity, reflecting efficiency in using overhead resources.