Which of the Following Correctly Characterizes the Retailing Strategy of Benetton,IKEA,and

question 2

Multiple Choice

Which of the following correctly characterizes the retailing strategy of Benetton,IKEA,and Gap?

• A)few product categories,own-label focus
• B)few product categories,manufacturer brand focus
• C)many product categories,own-label focus
• D)many product categories,manufacturer brand focus
• E)none of the above

Recognize the essential elements of strategic focus in the context of competition.

Understand the difference between goals and objectives.

Identify components of a marketing plan and their interrelations.

Recognize the importance of a market orientation and its impact on organizational roles.