Which of the Following Is Not an Appropriate Guideline for Companies

question 106

Multiple Choice

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

• A)Select distributors;don't let them select you.
• B)Look for distributors capable of developing markets.
• C)Give local distributors control over marketing strategy.
• D)Treat local distributors as long-term partners.
• E)All of the above are appropriate guidelines.

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Definitions:

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