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A Company Using Geocentric Pricing Neither Fixes a Single Price

question 79

True/False

A company using geocentric pricing neither fixes a single price worldwide,nor allows subsidiaries or local distributors to make independent pricing decisions.


Definitions:

Price Elasticity

A gauge of the degree to which the amount of a product desired changes in response to a price adjustment.

DVD Capabilities

The functional features or technologies that enable a DVD player or drive to read, write, or rewrite discs.

DVD Player Industry

The sector or market associated with the manufacture and sale of DVD players.

Cigarettes

Narrow cylinders containing psychoactive material, typically tobacco, that are rolled into thin paper for smoking.

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