Which One of the Following Statements Describing Brand Equity Is

question 2

Multiple Choice

Which one of the following statements describing brand equity is not accurate?

• A)It is an asset representing the value created by the relationship between the brand and its customers over time.
• B)The stronger the relationship with the consumer,the greater is the brand equity.
• C)It represents the total value that accrues to a product as a result of a company's cumulative investments in the marketing of the brand.
• D)It can be thought of as an asset representing the value created by the relationship between the brand and its customers over time.
• E)It is a perception about a brand as reflected by brand associations that consumers hold in their memories.

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Definitions:

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