Colgate's Total Is a New Toothpaste Brand Whose Formulation,imagery,and Consumer

question 91

Multiple Choice

Colgate's Total is a new toothpaste brand whose formulation,imagery,and consumer appeal were designed from the beginning to translate across national boundaries.Which strategy did Colgate use with Total?

• A)product-communications extension
• B)product extension-communications adaptation
• C)product adaptation-communications extension
• D)dual adaptation
• E)product innovation

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Definitions:

Relevant Range

The scope of operations where the premises regarding variable and fixed cost dynamics hold true.

Manufacturing Overhead Cost

Expenses related to the manufacturing process that are not directly attributable to individual products, such as utility costs, depreciation, and maintenance of equipment.

Produced Units

The quantity of items manufactured during a specific period.

Direct Manufacturing Cost

Direct manufacturing cost encompasses all expenditures directly tied to the production of goods, including materials and labor but excluding overhead costs.