Caterpillar Merchandise Is Gaining Popularity as Consumers Make a Fashion

question 16

Multiple Choice

Caterpillar merchandise is gaining popularity as consumers make a fashion statement by donning boots,jeans,and handbags.All of the following statements related to their merchandise are correct except:

• A)Caterpillar's merchandise bears distinctive black-and-yellow Cat label.
• B)Caterpillar's merchandise sales are close to $2.1 billion.
• C)Cat-branded apparel's are licensed to UK-based Overland Ltd.
• D)Caterpillar sells their apparel under a franchise agreement in UK.
• E)People do not know the brand but recognize it from their tractors.

---

Definitions:

Professional Selling

The process of offering products or services to potential clients in a business environment through knowledgeable, ethical, and respectful techniques.

Market Information

refers to data related to size, trends, and dynamics within a specific marketplace, including competition, customer preferences, and economic factors influencing buying and selling.

Territory Management

The process of planning, organizing, and controlling sales in a specified geographic area to maximize profitability and efficiency.

Strategic Management

A comprehensive approach to planning, monitoring, analysis, and assessment of all that is necessary for an organization to meet its goals and objectives.