Export Marketing Requires All of the Following Except

question 16

Multiple Choice

Export marketing requires all of the following except:

• A)an understanding of the target market environment.
• B)the use of marketing research.
• C)identification of market potential.
• D)decisions concerning product design.
• E)reaching retail customers.

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Definitions:

Contribution Margin

The difference between sales revenue and variable costs of a product or service, indicating how much contributes towards covering fixed costs and profit.

Variable Costs

Costs that vary in direct proportion to changes in the level of production or sales.

Fixed Costs

Expenses that remain constant regardless of the level of output or sales, including rent, wages, and insurance costs.

Margin of Safety

The difference between actual or expected sales and sales at the break-even point. It measures how close a company is to not covering its fixed costs.