"Export Selling" Involves Tailoring Various Elements of the Marketing Mix

question 100

True/False

"Export selling" involves tailoring various elements of the marketing mix to global market requirements.

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Definitions:

Expectancy Theory

Expectancy Theory is a motivational theory that suggests an individual’s behavior is determined by their expected outcomes and the attractiveness of those outcomes.

Instrumentality

The perception that a certain level of performance will lead to the attainment of a desired outcome.

High Power Need

A psychological term describing a person's desire to exert control or influence over others.

McClelland

A reference to David McClelland, an American psychologist known for his work on motivation needs theory, including the needs for achievement, affiliation, and power.