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The Process of Global Market Segmentation Begins with the Choice

question 92

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The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.All of the following are variables that are commonly used except:


Definitions:

Self-Concept

An individual's perception of self, including attributes, who and what the self is.

Self-Actualization

A concept in psychology referring to the realization or fulfillment of one's talents and potential, often considered the highest need in Maslow's hierarchy of needs.

Self-Efficacy

The belief that one will be effective and successfully work toward goals.

Self-Esteem

An individual's subjective evaluation or attitude towards themselves, encompassing beliefs and emotions.

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