Examlex
The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.All of the following are variables that are commonly used except:
Self-Concept
An individual's perception of self, including attributes, who and what the self is.
Self-Actualization
A concept in psychology referring to the realization or fulfillment of one's talents and potential, often considered the highest need in Maslow's hierarchy of needs.
Self-Efficacy
The belief that one will be effective and successfully work toward goals.
Self-Esteem
An individual's subjective evaluation or attitude towards themselves, encompassing beliefs and emotions.
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