India's Population Is Hard to Segment Since Every Region Defines

question 30

Multiple Choice

India's population is hard to segment since every region defines like 25 different countries.Based on this assessment,which one of the following statements is not accurate?

• A)India can be segmented into a "bike segment" of 25 million households.
• B)Vast majority of India's population comprises a "bullock cart" segment.
• C)In Indian cities,everyone who can afford a television has one.
• D)In order to maintain high growth,marketers have to penetrate into rural regions.
• E)For a global company,it is easy to "act local" in India.

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Definitions:

Work Attitude

An individual's set of feelings, beliefs, and thoughts about their job and work environment.

Rewarded

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Performance Management

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